Want to target only Lagosians for your special offers?
Here’s what to do.
First, stop using automatic audience on Instagram.
It shows your Ads to totally random people.
When you use automatic audience, it’s like saying “Hey algorithm, I have no idea what I want, so just drive me crazy.
The algorithm then looks at all your posts, engagement, and DMs, then target everybody that looks like them.
This would have been perfect but the bad side is, it also targets people who are not in Lagos.
So, if you want to target only customers in Lagos,
- Click “create your own audience”,
- Set interests, age range and gender,
- Location, select Lagos, Nigeria
You will notice that the reach is small compared to the whole of Nigeria
Don’t worry, it’s normal.
Next, run your Ads and be rest assured that only audience currently living in Lagos and those who visit Lagos will see your Ads.
If you want more detailed targeting, simply select specific locations in Lagos, some examples are:
– Ikeja
– Lekki
– Ikorodu
– everywhere your best paying clients live in Lagos.
Run your Ads and see the magic.
With this, your free delivery offers will make more sense, and you won’t have people who abandon cart because of high delivery fee.
Are there other topics you want me to touch on? Leave a comment below.
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