How to write Instagram product caption fast

Do you want to write your Instagram product caption fast?

Well, who doesn’t?

I have written and re-written a lot of product captions for adverts and guess what? I spend a maximum of 5 minutes each time.

How is this possible?

Well, I don’t overthink the product descriptions, I only ensure that vital information is covered in every product caption, nothing more. Having key information, especially benefits of the product makes it super easy to craft a description in 5 minutes.

You can check Handles.co. Her product descriptions are short and simple, but packed with enough information to make you reach a buying decision fast.

So, how do you write Instagram product caption without wasting time?

To help you write your Instagram product caption as fast as I write mine, I have outlined my top 5 tips. You can plug and play these tips any day and time.

Tip #1: Know your audience pain point and state it first

No product description can come out well if it does not speak directly to an audience. This said, in one sentence, state the benefits of your product and how it solves a key problem.

For example: If you are selling cloth to plus size ladies, say… Do you wish to hide some fat without wearing waist trainers? This gown will help.

From the example above, you see how I carefully stated a key benefit of the cloth by emphasizing a pain point of plus size ladies. Any plus size lady who needs to hide fat will immediately read the caption to know more.

1 More example With this plus size cloth, you don’t have to wear breath taking waist trainers to look elegant…

Tip #2: Keep the captions very short and concise

How long should a caption be? Well, it depends on how much information you have to give. You want to be sure that major questions or concerns are addressed. For example – Your cloth description is incomplete if you don’t state the type of fabric, cloth size, and maintenance practice.

While all these are necessary, they won’t take more than one sentence.

See this example: …this chiffon blouse is fit for size 30 – 35, it can be worn with jeans for a casual look, or pants for corporate events. This blouse does not require ironing, as it stays straight each time you cold-wash and hang to dry.

That simple product description can also be listed this way…

Fabric: Chiffon

Size: 30 – 35

Styling: Can be worn with jeans for casual look, or pant for corporate events and office look.

Maintenance: Minimal ironing, cold wash.

Tip #3: Product price should not be written fancifully

Do you want people to DM you for price? Well, that’s your choice. Ideally, your product prices should be stated in the caption, but not on the picture. …I will share reasons why product price on pictures is a no-no in subsequent posts.

To write your price, simple say… Get this blouse for 5,000 NGN today and slay it for as long as you wish. – This style of writing states the price and guarantees the quality of the product.

NB: You can write your price like a list if you wish.

Price: 5,000 NGN only

Tip #4: Copy and paste your product order instruction

Your product caption is incomplete if it lacks a CTA. In case you don’t know what CTA is, here you go. CTA means call to action, it is an instruction to buy, contact you, or visit your website. Without a CTA, over 70% of your Advert viewers will walk away. If you must get that viewer to buy, you must add a CTA.

To write a simple CTA (order instruction), say… To place order, send this post as a DM, or leave a comment “I want this”. We will respond to you immediately. For Instagram Ads, you can say – Click link below this image to shop now.

Now that we have this as our order instruction, copy it to your clipboard and paste every time you wish. This saves you time, and helps you avoid error from mistyping your phone number.

Tip #5: Always reuse old captions if they give you result

It doesn’t matter if you’ve used one caption over 50 times. What matters is the result you get. If your caption or better still, product description has given you 3x more sales than the previous, why then should you change… Right?

Copy previous product captions, change one or two things like size, type of fabric, how to wash or how to iron, and of course price. This principle is called rinse and repeat.

With these tips, you will discover Instagram product caption is simple to write, and they can be very interesting.

Now, let’s read our plus-size cloth description…

Do you wish to hide some fat without wearing waist trainers? This gown will help.

This chiffon blouse is fit for size 30 – 35, it can be worn with jeans for a casual look, or pants for corporate events. This blouse does not require ironing, as it stays straight each time you cold-wash.

Get this blouse for 5,000 NGN today and slay it for as long as you wish.

To place order, send this post as a DM, or leave a comment “I want this”. We will respond to you immediately.

Simple yeah? Well that’s just 5 minutes of creative writing. Good thing is, you can copy this any day.

Conclusion

Forget the stress coaches are putting on you on Instagram. Just follow these 5 tips every time you wish to write your Instagram product caption.

Tip #1: Know your audience pain point and state it first

Tip #2: Keep the captions very short and concise

Tip #3: Product price should not be written fancifully

Tip #4: Copy and paste your product order instruction

Tip #5: Always reuse old captions if they give you result

Before I forget, always have nice pictures to show what your product looks like. A combination of nice pictures and good caption is Handles.co’s secret sauce.

Do you have questions or need clarity? Leave a comment, I will respond immediately I get them.

Are you struggling with Instagram Advertisement? Contact me today for complete advert fix. I will help you get back on track so you can smash your sales goal.

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