Twitter for business
With the continuous popularity that twitter has managed to gather and keep up with over the years, it has remained one of the social media for product advertisement and hype.
Many celebrities love to tweet about their daily activities and most often tweet about their new signings, music release and even scheduled and live events. Some other people like company advertisers use it to advertise products; not necessarily new. They also advertise new products, promo and even value adding services.
For some others, twitter is perfect for publicizing their new article on a website.
Above all, people use twitter to tell people that care about them what they are working on, how their life is, and also tweet about life style.
Even though people leave their accounts dormant after some time, we still see a lot of young people and even older population signing up for twitter and using it on daily basis. For this reason, twitter is a social media for all sorts of people and publication ranging from birth to death of any activity. It also means that twitter stays useful for marketing regardless of inactive or dormant accounts.
BUSINESS OF THE DAY
Today, I will teach you how to get the right audience for personal, business or even random use. You must have tried getting followers using different methods that have not worked and have discovered wrong ways to getting followers. Did you get frustrated along the line? That is because you are not using twitter the right way. This post is based on my experience and you can check out my twitter account @simplemtray and my website’s official twitter account @techgyst. You will notice that I have more people following me than I am following back. That is because these people are interested in what I tweet about.
To achieve this, you have to understand some elements of twitter.
The first element I will be talking about are the harsh tags or whatever you might call it. It looks like this “#techgyst #simplemtray #startup #bloggers #mediafirm” without the quote.
#tag is very important if you are tweeting about a trend or a brand. For example, if there is an activity on a particular day like the first day of a month or the first day of a week, this might be a trend and you simply use the “#Monday” tag, this will automatically put your post under the Monday harsh tag, anybody that comes on twitter and needs to see everybody that has said something about Monday will simply search for #Monday or Monday.
Another example is a tweet about Eclipse. You can simply use the #lunareclipse or just #eclipse.
Harsh tag acts as a “categoriser”, make it relevant
If your post is among the popular posts from that day, it will be listed. If it is also among the most recent posts, it will equally be listed. If your post catches the fancy of anybody and they feel you are interesting, they will view your profile and even go as far as following you. This way, they will see your posts about other things without searching for the “#tag”.
You must note that when you are using #tags it must be relevant to your post. Don’t go ahead posting about a dog fight and then using #tag “horse, car, house or bicycle” this will automatically make people think you are some confused persons.
FUNCTIONS OF #TAG
#tag also functions as a categorizer and an indexer on twitter. So when you use a #tag, it automatically stacks your post under that #tag.
SOME EXAMPLES OF #TAGS
Some good examples of #tags include #techgyst for tech stories or tweets about mobile phones, #gadget for gadgets, #funny for hilarious things and also #google for world, search and the likes of it.
Mentioning is done with the @ followed immediately, “without a space” by the persons handle
Another good way to get followers is tweeting at them. You can get a persons’ attention on twitter by writing something cool about them. A good example is “hello @techgyst I love reading your posts, they are insightful and interesting” or you might say “@google you are one of the best indexing search engines I have used” some cool stuffs like that gets peoples’ attention easily. There is a saying that when you continually compliment someone, they will eventually get to give you attention and even like you, because you appreciate their efforts, it also shows that they are being noticed.
Try complementing a girl like; “hello you have an amazing smile” then see what happens.
Mentioning someone works like the daily experience, where you speak and get someone’s attention by calling their name. It works very well.
SOME EXAMPLES OF MENTIONS
Keep up the good work. I love you @simplemtray
I love your services @google especially #googleanalytics
FOLLOWING INTERESTING PEOPLE
This might be the fastest way to get friends or followers on twitter but it does not guarantee their interest in you.
Looking up celebrities can be very amazing, it feels like you are stalking them but you are just one loyal fan. Yes, it sounds weird but you are definitely not the only one that wants to know the life of their favourite musician, blogger, rapper, or even artist. The same way you follow them to get firsthand information about their life is the same way others are. Won’t it be amazing to be friends with people who are fans to a celebrity you love and even share views with them?
As cool as that sounds it gets interesting since all you have to do is hit the follow button. This makes you follow that co-fan you are interested in. People are very quick at following people back, especially if you share interest.
For example, I follow X, Y, Z because they are interesting and after viewing their profiles, I feel we have something in common. They viewed my profile and followed me back because of the same reason. Reasons may include my cool tweets, and how vast or intelligent I am. It might be sports, music, and business, just anything – Street smart is something I find really attractive.
Who are they? Influencers are people that have stayed in the “game” and when they sneeze, the whole world shakes. They have power to affect persons or events especially with power based on prestige etc. Imagine google retweeting one of your tweets, or say for the music industry, Drake, Rickross, Wizkid etc. for business, Tim Ferris, Seth Godin, Mark Zuckerberg, or for tech in Nigeria and Africa, TechCabal, or for forums and blogs, Nairaland and Lindaikeji retweet your tweets or mention you just once.
These people have a lot of people following them and monitoring their every move. They are like gods and people worship them. You must have heard of how people’s lives changed because of a retweet on twitter or Instagram.
Mark Zuckerberg came to Africa, arrived Lagos – Nigeria first before going to other places, do you know what that means? only for Kenya to come later for an interesting battle on social media. The point of this is, Mark Zuckerberg is an influencer.
Note that, before you can get an influencer to retweet your tweets, that tweet must have meaning. So you don’t just write anything that comes to your head and expect them to retweet it. As an influencer, I will not, they will not and even you will not retweet such.
SEND DIRECT MESSAGES
Always send direct messages. it works just like an email.
After following people you are interested in, it will be very cool to take your friendship to greater heights. To do this, simply send a direct message to him or her. Say something cool like “hello, how is your day?” this shows that you are really interested in that person. He or she will equally reply you and the conversation will continue from there.
Please avoid pissing them off by asking them to like your page on Facebook or sending them links to your music or videos on YouTube. It is one of the big mistake many people make. Before you ask people to like your page, have direct conversations with them and then you will determine if they will be interested in knowing what you do or not.
I get too many direct message from people I don’t even care about, and it reads “hey, thanks for following back, see my music videos and please follow my YouTube channel”. – do I care?
Why not start off by asking the person how they are, what part of the world they are dominating and at least show some more interest in the person, win them over – for Heaven sake, try. Although some people are snubs.
whatever you do, do not insult people if they don’t reply you, you must understand that they have too many things to attend to. Just assume they are not online.
WHY SHOULD I HAVE MANY FOLLOWERS?
Having many followers on twitter means your posts can be read by that number of people. Say 12 followers equals 0 – 12 views or 12,000 followers equals 0- 12,000 views.
Note that not every tweet will be seen by everyone at the same time. This is because not everybody can be online at the same time, owing to time difference. You equally can not stay online for 24 hours – can you? So, if you have 10,000 followers and only 1,000 is online, chances are that 100 – 800 will see your tweet. The more followers you have, the more views you get.
There is also an algorithm on micro blogging sites that will not allow all your followers to see your tweets at the same time or at all. Just build your follower base and that will take care of itself.
USING TWITTER FOR PUBLICATION
Before you use twitter for promotion of a brand or whatever you have in mind, you need to have a number of followers. Say 10,000 or even more. Twitter works like magic but it depends on what you are promoting. If your content does not arouse the interest of your viewers, then you will not get anybody engaged in your tweet.
A good way to ensure that people are interested in your tweet is
- Make sure you have the right audience
- Make sure to tweet something unique
- Make your tweets interesting
- Include pictures – feed the eyes and the body follows. This is what girls use to get guys or men
When you appeal to them, they will be forced to show interest; I mean; like, share, follow your link or even follow you out-rightly (follow you out-rightly when #tags are used).
Engagement comes right after you have aroused the interest of your followers. If your post is good enough, you will engage your followers.
To engage means to “Carry out or participate in an activity; be involved in” You don’t need to beg followers to like, share or follow a link. Followers will do this once your content is interesting.
I was at a meeting and a speaker CHIAZOR EZENNA OFFURUM mentioned something about followers or clients. He said; if you want them to publicize, make your content shareable, and easy to share.
If I am advertising a new phone that can be used in water or under rain, which can be squeezed to form a ball, I will say “a phone that can be squeezed to form a ball and can equally be stored or used under water” I don’t need to say more than that. The engagement for this tweet will be much because my followers are phone lovers and would like to be the first to know about this. They will follow the link, read my 50-page article, like the tweet and even share it. This will further increase your audience.
This is because I have the right followers (audience), an interesting tweet, a unique tweet and picture which aroused their interest.
Twitter is interesting; use it to your advantage. There is so much to learn, just stay tuned. You saw this because you subscribed. Expect more for free.
Please note: The most important thing in advertising is showing people how important your product is before finally telling them who you are and what your product is. You should also educate them on what something is.
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